Much like a traditional brick and mortar store, an e-commerce website allows businesses to buy and sell to one another on an online platform. Any site where you can obtain items for sale over the internet is considered an ecommerce website.
Whereas, a Digital showroom,also referred to as virtual showrooms are virtual replicas of the physical store that lets brands and retail buyers engage and sell products the same way, but on their respective screens, eliminating the need for a physical location and physical samples to showcase new collections.
Digital showrooms can help you display your collections at a click of a button. Using a platform like Shopconnect ,you can even share 3D product images, product videos, virtual try-ons using AR etc.- all within the same platform.Apart from this, virtual showrooms have other advantages too , like easier appointment scheduling, savings, sustainability, and safety.
These virtual showrooms have already been used and enjoyed by retailers and customers across some of the industries such as fashion, beauty, home goods and automotive ,and there is much scope for other industries as well.
Beyond offering an immersive experience they also offer maximum convenience and saves time for both the parties, as customers here can explore the collection without spending an entire day running between different stores.
Virtual showroom brings in a lot of opportunities for brands to elevate their business and for customers to have an interactive & engaging exploration with full control over their navigation.