It is crucial for businesses today to be available online. People want to find you online even after knowing about the physical store. Your presence on every online platform gives your business a virtual 24-hour showroom allowing potential customers to find your product even after business hours and from the comfort of their own homes. It enables your customers to purchase at any point in time instead of waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.
But after realizing the need for this online presence, the bigger question arises - How to build your store's online presence?
Giving your small business an online presence means more than simply putting up a little website with your company's address and phone number. It means setting up your entire business virtually, where you create multiple assets to create value for your brand. If a visitor goes to your website, that means they are already interested in your business and are giving you a chance to convince them why your product is a better choice. As a business owner, it becomes crucial for you to spell out who you are, what you do, and, most importantly, what only you can offer to the customers. All testimonials, achievements, and any social proof is a Reason to Believe in your product for your customers.
Apart from having a store, ensure you're active on social media platforms, create a Google Business Listing, and use online tools to create digital spaces for your brand. This can help you make deeper virtual connections with your customers and help facilitate your business.
While building their online presence, businesses should showcase expertise by making their products stand out. A platform like Shopconnect helps retailers build this presence and differentiate themselves by offering customers an immersive shopping experience complete with virtual stores, virtual try-on, interactive video call shopping, the ability to create instant collections, eCommerce enabled catalogues and lookbooks and get actionable insights on customer buying patterns.
Customers have reported a 20% increase in sales conversion with 50% higher AOV using Hyper-Personalization with AI-driven personalized curated collections, interactive Video shopping and End-to-end eCommerce.
Try ShopConnect now to give your business a boost.