Cosmetics can be a lucrative segment with recurring sales, which is why several giants eye this sector. How can you stand out from the competition? Here is a use case of how ShopConnect Boost can help cosmetics retailers stay relevant and find success online. Cosmetics is a segment that depends on consumers trying different colors and brands. The pandemic, however, has changed that aspect of cosmetic sales. People can no longer try out cosmetics in stores due to restrictions or safety and hygiene concerns. So how can you improve sales in such an environment?
Replicate the Offline Experience
First, think about how a customer gets lured to come to your store and buy products. Try to replicate the same process online. Do customers love to try on new makeup products? ShopConnect Boost provides access to virtual tryon tools that customers can use to try various makeup products. They can either choose model templates close to their face cut and change the desired color tone. They can also use the self-view filter to try it live on their face.
More than just Images
With close to two years of online shopping, customers now want more than just static images to lure them. Delight your customers by creating ShopConnect Boost’s virtual showrooms and virtual tryon that replicate your store experience.
Target your Premium Customers
Use ShopConnect Boost to understand who are your premium customers, what are their preferences, and what are the top selling products to finetune your sales strategy. Target your premium customers with special, curated offers.
Connect One on One with Specialists
There is an exhaustive list of factors to be considered while shopping for cosmetics. What is your skin type? What is your hair type? What is your style? What is in vogue? Will it suit your skin tone? How does it look? How does it look in normal lighting? It helps to have a specialist narrow down the choices. ShopConnect’s video calling feature can connect the specialists with the customers to provide a premium experience.
After understanding a customer’s needs, style, budget etc., a specialist can demonstrate products that fit their requirements, show the color or skin variants, direct them to relevant pre-recorded videos, get their feedback and respond instantly with relevant and personalized suggestions.
Convert into a Sale
When all the concerns of a customer are met, a purchase decision is most likely to be made. Just like in a store, a salesperson can then suggest what would go well with the product or tell them about promotional and exchange offers and guide them with the checkout process.
Bring Back the Fun Element
The pandemic has limited the avenues of entertainment for people and webinars have stepped in to fill this void. In the e-commerce world, these have taken the form of makeup and skin health webinars and shop parties. Retailers can use live video selling technology to create online events and webinars. They can invite leading makeup and hair specialists and brands to host design webinars where they can give out tips to choose the right makeup, skin care, and hair care products, discuss the latest trends, and can help create the desire to buy. Customers can also invite their friends and family to create a shopping event or party. They can look at cosmetics together and decide together which products to buy.