How do you increase furniture sales even when stores are closed or have several restrictions? Here is a use case of how live video selling can help furniture retailers stay relevant and find success online. Following the pandemic, unpredictability has been the norm. You never know when stores might open and if consumers will feel safe enough to step into a store. So how can you improve furniture sales in such an environment?
Replicate the Store Experience
First, look at the process that a customer follows for buying furniture. Furniture is a high value item that needs careful consideration, research, and several visits to a store to check the size, texture, comfort, and guarantees from the salesperson before the final purchase is made. With closed stores, furniture sales have taken a hit as it is tough to make a purchase decision by just looking at static images online. Live video shopping solves these problems by giving retailers the capability to engage with customers from a distance but still replicate the in-store experience.
Connect One on One with Specialists
Shopping for furniture requires extensive research and there is an exhaustive list of factors to be considered. What is your style? What is in vogue? What are the dimensions of your room? Will it fit into your room and match the rest of the decor? How does one clean it? It helps to have a specialist narrow down the choices.
After understanding a customer’s needs, style, budget etc., a specialist can demonstrate products that fit their requirements, show the variants, direct them to relevant pre-recorded videos, get their feedback and respond instantly with relevant and personalized suggestions.
Convert into a Sale
When all the concerns of a customer are met, a purchase decision is most likely to be made. Just like in a store, a salesperson can then suggest what would go well with the product or tell them about promotional offers and guide them with the checkout process.
Bring Back the Fun Element
The pandemic has limited the avenues of entertainment for people and webinars have stepped in to fill this void. In the e-commerce world, these have taken the form of design webinars and shop parties. Retailers can use live video selling technology to create online events and design webinars. They can invite leading interior designers and brands to host design webinars where they can give out style tips to choose the right upholstery, discuss the latest trends in furniture, and can help create the desire to buy. Customers can also invite their friends and family to create a shopping event or party. They can look at products together, decide together which furniture pieces or home decor items to buy.
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